Plans and prices for the firm's search and ad work
Two price lists sit on this page. The first covers search work: landing pages, the Maps listing and monthly Strategic Content Assets. The second covers ad management across the platforms the firm chooses.
Nothing is signed and there is no startup fee. The two links below jump to a list.
Go to the four search plansThe Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) plans wait further down ↓
Organic Growth: the starter, then Silver, Gold and Platinum
Carried by all three tiers
- The site is reviewed for sluggish pages, empty titles and broken links, and we make the repairs
- The Google Business Profile gets a clean-up, and its service area shrinks to the towns where the firm really takes clients
- Duplicate listings merged, plus a quiet routine for asking clients to leave a review
- A brief fact sheet about services and towns, refreshed so AI assistants have something current to read
- Month end brings a single sheet that sets the pages we published against the calls and forms logged
Silver
$1,495/month
Silver leaves your current website alone, and we write the pages that sit around it.
- Landing pages: 25 a month, split across your service lines and towns
- Strategic Content Assets: 4 a month, each held for the firm sign-off
Gold
$2,495/month
Double the pages every month, and a firm website that we build and look after.
- Landing pages: 50 a month, split across your service lines and towns
- Strategic Content Assets: 8 a month, each held for the firm sign-off
- The firm website: our team designs it, hosts it and edits it whenever a page needs changingLeft off the invoice
- Updates, hosting and site upkeep belong to us, not to you
Platinum
$3,495/month
Our biggest monthly page count, meant for a firm with several offices, partners or service lines under one name.
- Landing pages: 100 a month, split across your service lines and towns
- Strategic Content Assets: 12 a month, each held for the firm sign-off
- The firm website: our team designs it, hosts it and edits it whenever a page needs changingLeft off the invoice
- Updates, hosting and site upkeep belong to us, not to you
- Room to add new offices, service lines and towns as the firm and its map grow
Plans are entered month by month. Tell us before the month is closed and the next entry never gets made.
Ad management, priced by how many platforms
Inside each of the three ad plans
- The ad account is owned by the firm, and our name is added to it as manager
- Ad copy, keyword lists and call-tracking numbers get prepared in advance of any ad running
- Negative keywords turn away job seekers, students and software shoppers
- Clicks are paid for by your card, platform by platform, and no click money ever flows through our invoice
- Each month a summary lines up spend, calls and forms on one sheet
One ad platform
$895/month
Pick one from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), and the plan covers it.
Two ad platforms
$1,595/month
Two of the three platforms, Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), share one report.
Three ad platforms
$2,295/month
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) all running under a single summary.
Plans are entered month by month. Tell us before the month is closed and the next entry never gets made.
Reading these plans the way a partner reads a statement
Count the search plans and you reach four, not three. The lowest entry, $495 a month, is the starter, drawn around 25 landing pages and scoped in a talk with us, so reach out about that plan first. Silver, Gold and Platinum each add pages and Strategic Content Assets every month, and the last two come with the firm website.
On the Gold and Platinum cards a switch drops the website line for a firm that already runs a site it wants to keep. What the website covers is set out on the website design for accounting firms page.
Ad management opens at $895 a month, for a single platform. Each ad plan covers the same list: ad copy, keyword lists, negative keywords, call tracking numbers and the monthly sheet. How much the firm spends on clicks is the owner's number, set with the platforms and not with us.
Every plan, whatever its size, closes the month with the same sheet: pages posted on one side, calls and forms logged on the other. A firm that moves up a tier is asking for more lines on the sheet, and a firm that moves down gets fewer. The sheet itself does not change.
Strategic Content Assets describe the firm's services and how a new client gets started with it. Each one waits for a partner's approval, and none gives tax advice.
Nothing on this page speaks to what the firm charges its own clients. That figure is the firm's business, and we stay out of it.
Questions about the figures
What is the lowest search entry?
The starter plan, from $495 a month and drawn around 25 landing pages. Its terms are scoped in a talk, so use the contact page and say which lines of work the firm wants more of.
What do the three upper tiers hold in common?
The shared items are printed once, in the box above the cards: the site review and its repairs, the Google Business Profile clean-up, the review-request routine, a fact sheet for AI assistants and the month-end sheet. The cards then part ways on pages, Strategic Content Assets and the website.
Where do ad clicks get billed?
Each platform charges the card on the firm's own ad account. What we invoice is the management fee and nothing more.
How does a plan end?
When the firm tells us. Entries are posted a month at a time, and a notice sent before the month closes means the next entry is never made.
Can the firm add a second ad platform later?
Yes. A firm can begin with one platform and move up to two or three whenever the partners decide. The price follows the platform count, and the rest of the work stays as it was.
What if the firm already has a website?
Silver and the starter plan leave it alone and write around it. On Gold and Platinum the card's switch drops the website line. Whatever plan the firm is on, the owner approves each page before it goes up.
Ready to post the first entry?
Book a call with the CEO by choosing a weekday and a time of day, or tell us which work the firm wants more of. Please keep client names and figures out of the note.
The pencil and its double rule are drawn for show. They forecast nothing.