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Link building for accountants and CPA firms, one mention at a time

Link building is the work of getting other local websites to point at the firm's own site: a chamber of commerce member page, a business association directory, a referral partner's list of nearby advisors. We run link building for accounting firms the way a clerk keeps a working paper, one line per mention, each line written beside the page it came from.

Every message we draft goes to the partner or owner first. Nothing is sent, listed or posted under the firm's name until the owner says so. The firm's search work and Maps listing say the same things.

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Where links come from

Which local sites may point to a firm

A link is one site naming another. For an accounting firm the sites worth asking sit close to home: the chamber of commerce in a town, a business association the firm already belongs to, the page where a referral partner lists the firms it works beside, and the directories that list local businesses by town.

The owner decides which of those relationships exist. We do not invent a membership, and no site is asked to say anything the owner has not approved. Whether a listing mentions a designation, a fee or an advertising rule is the owner's call, and so is reading the rules that apply to how the firm may describe itself.

Links are one input among many. No page can say what a search engine will do with them, and nothing in our link building comes with a promised position or a count of visits. What the owner gets is a list of places, each with its status written beside it. Pages written under content marketing give a local site something specific to point at, which is why the two kinds of work are planned together.

Five kinds of place that may point to the firm

  • Chambers

    The town chamber of commerce

    A chamber often lists its member firms with a short description and a web address. We draft that description for the owner and keep it matching the firm's website and Google Business Profile.

  • Associations

    A business association directory

    Groups of business owners publish member lists. If the firm already belongs, we check how it is shown there. If it does not, whether to join is the owner's decision.

  • Referral partners

    A referral partner's own page

    Business brokers, real estate offices and other advisors sometimes keep a page of firms they work beside. We write a short note for the owner to send.

  • Directories

    Local business directories

    Town and county directories list a name, an address and a web address. We check that each entry says the same thing as the Maps listing, line for line.

  • Your own pages

    Something worth pointing at

    A local site may link to a firm because the firm wrote something it wanted to cite. Strategic Content Assets are written for that: plain pages about the firm's services and how a new client begins, each approved by the owner.

Where a mention might sit and what it needs from the firm

Link sourceThe note we writeSign-off
Town chamber of commerceA member description and the firm web addressOwner, who confirms the membership exists
Association for small business ownersA short summary for the member listThe partner who handles that association
A business broker's list of advisorsA brief message the broker can accept or ignoreOwner approves the message before it goes out
A real estate office's resource pageOne paragraph on the firm's lines of workOwner, who may decline to be listed
Directory of businesses in a townName, address, web address and a plain descriptionFront desk checks it against the Maps listing

How a mention goes from list to posted line

  1. Draw up the source list

    We list the chambers, associations, referral partners and directories around the towns the firm serves, and mark which ones the owner already has a connection to.

  2. Write each message for approval

    Every request is drafted in plain words and goes to the partner or owner before anything leaves. The owner may change the wording or strike a site.

  3. Record the reply

    A site may accept, ask for changes or never answer. We write each outcome beside its line, so a silent site is noted instead of forgotten.

  4. Foot the column at month end

    The month-end sheet lists each live mention with the address of the page that carries it. A dead mention is struck from the column.

What the owner settles before any outreach begins

  • Which chambers, associations and referral partners the firm belongs to or works beside
  • How the firm is described in one sentence, in the owner's own words
  • Whether a designation, a fee or an advertising rule belongs in a listing, or stays out of it
  • Which towns the firm wants its mentions to point toward
  • Who at the firm answers when a site writes back, and which sites the firm would rather skip
  • That client names, figures and tax details stay out of every message and listing
  • Who approves a message when the partner who owns it is away

Any item can change at any time. We work from the latest version the owner has approved.

Three beliefs about links, set straight

Said at the partners meetingMore links from anywhere is the goal.

What the ledger showsA listing on a site with no tie to the firm or its towns adds a line that cannot be checked against a real relationship. We look for places that fit the firm's lines of work and towns.

Said at the partners meetingLinks can be bought in a lump and forgotten.

What the ledger showsWe do not buy links. Search engines publish rules about paying for them. Each mention on our sheet was asked for, answered and recorded.

Said at the partners meetingOnce a link is live, the work is over.

What the ledger showsPages move, directories close and a chamber redesigns its site. The month-end close looks at each live mention again.

Outreach sits inside the Organic Growth plans

Link work travels with the landing pages, the Maps listing and the Strategic Content Assets. The cards below show the search plans and what each tier adds.

Carried by all three tiers

  • The site is reviewed for sluggish pages, empty titles and broken links, and we make the repairs
  • The Google Business Profile gets a clean-up, and its service area shrinks to the towns where the firm really takes clients
  • Duplicate listings merged, plus a quiet routine for asking clients to leave a review
  • A brief fact sheet about services and towns, refreshed so AI assistants have something current to read
  • Month end brings a single sheet that sets the pages we published against the calls and forms logged

  • Silver

    $1,495/month

    Silver leaves your current website alone, and we write the pages that sit around it.

    • Landing pages: 25 a month, split across your service lines and towns
    • Strategic Content Assets: 4 a month, each held for the firm sign-off

  • Gold

    $2,495/month

    Double the pages every month, and a firm website that we build and look after.

    • Landing pages: 50 a month, split across your service lines and towns
    • Strategic Content Assets: 8 a month, each held for the firm sign-off
    • The firm website: our team designs it, hosts it and edits it whenever a page needs changingLeft off the invoice
    • Updates, hosting and site upkeep belong to us, not to you

  • Platinum

    $3,495/month

    Our biggest monthly page count, meant for a firm with several offices, partners or service lines under one name.

    • Landing pages: 100 a month, split across your service lines and towns
    • Strategic Content Assets: 12 a month, each held for the firm sign-off
    • The firm website: our team designs it, hosts it and edits it whenever a page needs changingLeft off the invoice
    • Updates, hosting and site upkeep belong to us, not to you
    • Room to add new offices, service lines and towns as the firm and its map grow

Plans are entered month by month. Tell us before the month is closed and the next entry never gets made.

Questions an owner may bring to the first call

Do you pay sites to list the firm?
No. If a site asks for a membership line or a listing charge, we pass the question to the owner and wait for a decision. We do not pay for placement and we do not buy lists of links.
Can you say how many mentions will go live?
No. That depends on the sites that reply. We report each request, answer and live page.
What if a chamber or association wants more than a name and web address?
We hand the question to the owner. Anything beyond the firm's name, towns served and lines of work stays out until the owner approves it, and client details never go in.
Does anything go to a referral partner without the owner seeing it?
No. We draft the message, and the owner decides whether it goes out and in whose name. A partner who says no comes off the list.
Can the outreach stop when the firm asks?
Yes. Plans renew by the month. When you tell us to stop, requests stop, and mentions that are already live stay wherever the other sites put them.

Name the groups the firm already knows

Send us the towns the firm serves and the groups it belongs to, or choose a time on the contact page and the CEO rings you then. Leave client names and figures out of anything you send.

Which lines of work get the first pages?

Name the kinds of work the firm wants more of, the towns its clients come from and the referral partners who send people over. Leave out every client name and every figure from any return or statement.

Tell us about the firm and the work it takes on

Say which kinds of work you want more of, which towns you cover and who refers clients to you. Three or four lines will do, and a person opens every note.

Reserve one weekday and one half-hour window. When it begins, the phone number you entered rings with our CEO, Ross Cohen, on the line.

Slot for the call

Your slot is written out here once you select one.

Weekday slots only, shown on the clock of the zone you select.

Ready to post the first entry?

Book a call with the CEO by choosing a weekday and a time of day, or tell us which work the firm wants more of. Please keep client names and figures out of the note.

Schedule A Call With Our CEO Describe the firm first

The pencil and its double rule are drawn for show. They forecast nothing.