Content Marketing for Accounting Firms
Our content marketing for accounting firms is built from Strategic Content Assets: written pieces about the firm itself, drafted every month, held for the partners and posted only after approval. Each piece describes a line of work the firm offers, a town it serves or the way a person gets in touch.
No piece gives tax or accounting guidance, and none claims a result for anyone.
The monthly entry
A piece is a line in the month's book
Think of each Strategic Content Asset as a single posting. It has a source, which is the owner's statement of what the firm offers. It has a place it is entered: a page on the firm website or the Google Business Profile. At month end it is ticked against the rest, so the owner sees which pieces went up and which are held.
The pieces answer what business owners and households want to know about a firm: which lines of work are taken, which towns are served and how to begin. A person typing tax preparation services near me
is choosing between offices, and a clear piece about the office is something to choose from.
Titles, designations, fees and advertising wording belong to the owner. We hold every piece for the partners and leave anything doubtful out until they decide. The same pieces feed text that assistants can quote and sit beside the service-line pages we build.
Kinds of piece we draft
- Service pieces
What the firm does, one line of work at a time
A page for tax preparation, bookkeeping, payroll, business advisory and startup and entity work, worded by the partners.
- Town pieces
Where the office takes clients from
A piece for each town the firm names, saying which lines of work are offered to people and businesses there.
- Starting pieces
How a first conversation begins
A short piece on reaching the office, in the way the owner already takes calls and forms. The engagement letter stays the owner's own paperwork.
- Referral pieces
Words a partner organization can share
A paragraph for a business association or chamber of commerce that may describe the firm on its own page, sent only with the owner's approval.
Which piece answers which reader
| Piece | What the reader is working out | Partner who signs it |
|---|---|---|
| A write-up of the bookkeeping the firm takes on | Whether the office works with businesses of their size | The partner who leads bookkeeping |
| A write-up of tax preparation for households | Whether the firm takes households too | The owner |
| A piece on startup and entity work | Whether the firm sits down with new business owners | The partner for that work |
| A town page | Whether the office serves the reader's own town | The owner |
| A short note on reaching the office | Which way of getting in touch the firm prefers | The front desk, then the owner |
From topic to a ticked line
Collect the topics from the owner
We ask which lines of work and towns the firm wants more of, and which it would rather not promote. That list is the source document for the month.
Draft against that list
Every piece is written to a line on the list and carries nothing the list does not support. No tax rules, no dates, no results.
Hold for the partners
Drafts wait for approval. A piece the partners change keeps their wording, and one they reject is dropped.
Post and enter in the close
Approved pieces go onto the site or listing, and the month-end sheet records what was posted next to the calls and forms logged.
What the owner decides about every piece
- The lines of work and towns worth writing about this month
- Whether any titles or designations appear, worded by the partners
- Any mention of fees, which the owner words and checks against the rules for the firm
- The partner who reads each piece before it is posted
- Confirmation that no client name, figure or account detail is in the text
- Whether a piece carries a partner's name or stays unsigned
Beliefs about firm content
Said at the partners meetingMore pieces posted means more engagements.
What the ledger showsA piece is a line on a page. We count pieces posted and calls and forms logged, and promise no link between the two.
Said at the partners meetingContent has to hand out tax tips to attract notice.
What the ledger showsHere it does not, and it must not. Content marketing here describes the firm's services and towns and leaves tax and accounting guidance out.
Said at the partners meetingA piece is finished the day it goes up.
What the ledger showsEach piece is read again at month end against the listing and pages it sits with, and retired when the firm drops that line of work. Content marketing is a monthly entry, not a one-off.
The search plans that carry the monthly pieces
Carried by all three tiers
- The site is reviewed for sluggish pages, empty titles and broken links, and we make the repairs
- The Google Business Profile gets a clean-up, and its service area shrinks to the towns where the firm really takes clients
- Duplicate listings merged, plus a quiet routine for asking clients to leave a review
- A brief fact sheet about services and towns, refreshed so AI assistants have something current to read
- Month end brings a single sheet that sets the pages we published against the calls and forms logged
Silver
$1,495/month
Silver leaves your current website alone, and we write the pages that sit around it.
- Landing pages: 25 a month, split across your service lines and towns
- Strategic Content Assets: 4 a month, each held for the firm sign-off
Gold
$2,495/month
Double the pages every month, and a firm website that we build and look after.
- Landing pages: 50 a month, split across your service lines and towns
- Strategic Content Assets: 8 a month, each held for the firm sign-off
- The firm website: our team designs it, hosts it and edits it whenever a page needs changingLeft off the invoice
- Updates, hosting and site upkeep belong to us, not to you
Platinum
$3,495/month
Our biggest monthly page count, meant for a firm with several offices, partners or service lines under one name.
- Landing pages: 100 a month, split across your service lines and towns
- Strategic Content Assets: 12 a month, each held for the firm sign-off
- The firm website: our team designs it, hosts it and edits it whenever a page needs changingLeft off the invoice
- Updates, hosting and site upkeep belong to us, not to you
- Room to add new offices, service lines and towns as the firm and its map grow
Plans are entered month by month. Tell us before the month is closed and the next entry never gets made.
Questions partners ask before agreeing to monthly pieces
Who drafts the pieces?
Will a piece ever give tax guidance?
Can a partner be named as the author?
Where do the pieces appear?
What happens to a piece when the firm changes direction?
Hand us the topics, keep the pen
Write to us with the services and towns you want covered. A partner who would rather talk can choose a time on the contact page, and the CEO calls at the chosen time.
Which lines of work get the first pages?
Name the kinds of work the firm wants more of, the towns its clients come from and the referral partners who send people over. Leave out every client name and every figure from any return or statement.
Ready to post the first entry?
Book a call with the CEO by choosing a weekday and a time of day, or tell us which work the firm wants more of. Please keep client names and figures out of the note.
The pencil and its double rule are drawn for show. They forecast nothing.