Accountant SEO, posted one page at a time and ticked to a source
Accountant SEO from us is a set of service pages, a Maps listing and a monthly batch of Strategic Content Assets, written for accounting firms, CPA firms, tax preparers and bookkeepers. A partner reads each page before it goes up.
We cut the work like a working paper. Every page is one line, and every line is ticked against a source: the firm's own words about what it offers and where it works.
Posting the work
Why search work goes in as separate lines
We do not build one page that lists every service in a single paragraph. Someone typing tax preparation near me
or bookkeeping services near me
meets a page with one job, stated in its first lines.
Each line of work the firm wants more of gets its own landing page, written from the services the owner lists. Each town the firm takes clients from gets one too, and the Maps listing is matched to them. That is accountant SEO as we run it: pages and listing agreeing with each other.
No page gives tax advice or describes how an engagement is carried out. For the map side, see town pages and the Maps listing.
One ledger line for each page
| Line in the ledger | Page we post | Source it is ticked to |
|---|---|---|
| Tax preparation | A landing page for households, and a separate one for small businesses where the firm serves both | The firm's own list of what its office takes on |
| Bookkeeping | A page naming the books work the partners want more of | The owner's wording for that work |
| Payroll | A page for businesses looking for a payroll provider nearby | What the owner confirms the office offers |
| Business advisory | A page for owners who want an advisor alongside their accountant | The partners' description of the advisory work |
| Startup and entity work | A page for people forming a new business | The firm's statement of which engagements it accepts |
| Towns served | One page per town the firm names | The towns the owner lists, nothing added |
Six entries in the monthly posting
- Landing pages
A page for each line of work
Written from the services the owner lists, with a plain way to reach the office on every one.
- Maps
A Maps profile that says what the website says
Categories, service wording and towns are lined up with what the pages say.
- Town pages
A page for each place served
Each town name sits on a page of its own, using only places the owner confirms.
- Written pieces
Strategic Content Assets
Monthly articles about the firm and its services, drafted for the owner to approve.
- Answer text
Short lines for AI assistants
Statements of what the firm offers and where, worded as the partners approve. See text that AI assistants lift.
- Site fit
A firm website to hold the pages
Gold and Platinum include the website. The website design page lays out what that covers.
Who decides what a page says
The owner decides. We draft, the partner reads, and a line the partner will not stand behind comes out. That includes anything about titles, letters after a name, fees or how the firm describes its advertising. What a firm may state about those, and the rules on how an accounting firm may advertise, are the owner's to read and settle.
The same goes for the calendar. Busy and quiet stretches, and how many new engagements the office has room for, are the owner's inputs. Our marketing follows them and never claims to know them.
What goes on the desk before the first page is drafted
- The lines of work the firm offers, in the firm's own words
- Which of those lines the partners want more of
- The towns the office takes clients from
- The office name and details as they should read on Maps
- Anything the partners do not want a page to mention
- The person who reads and approves each draft
- The calendar: busy stretches, quiet stretches, room for new engagements
- Referral partners the firm is glad to see named in general terms
None of these needs a client name or a figure from a client file. If one turns up in what you send, we send it back.
How a month of search work closes
Post the lines
Pages and Strategic Content Assets are written from the facts the office gave us.
Tick each one
Every sentence is read against the owner's statement of what the firm does. A sentence with no source is cut.
Release on approval
Nothing goes live until the partner or owner has read it and said yes.
Foot the column
We count the calls and form messages that came through each page and set them beside what was posted.
Three beliefs about firm websites worth setting down
Said at the partners meetingOne services page that lists everything is all a firm needs.
What the ledger showsA single page has to answer every search at once. Separate pages let each one say a single thing.
Said at the partners meetingThe Maps listing and the website are two unrelated jobs.
What the ledger showsThey are read side by side, so we keep the listing's categories, services and towns in step with the pages.
Said at the partners meetingOnce the pages are posted, the work is finished.
What the ledger showsMonthly Strategic Content Assets keep adding lines, and the owner can stop at any invoice.
The search plans, entry to Platinum
Carried by all three tiers
- The site is reviewed for sluggish pages, empty titles and broken links, and we make the repairs
- The Google Business Profile gets a clean-up, and its service area shrinks to the towns where the firm really takes clients
- Duplicate listings merged, plus a quiet routine for asking clients to leave a review
- A brief fact sheet about services and towns, refreshed so AI assistants have something current to read
- Month end brings a single sheet that sets the pages we published against the calls and forms logged
Silver
$1,495/month
Silver leaves your current website alone, and we write the pages that sit around it.
- Landing pages: 25 a month, split across your service lines and towns
- Strategic Content Assets: 4 a month, each held for the firm sign-off
Gold
$2,495/month
Double the pages every month, and a firm website that we build and look after.
- Landing pages: 50 a month, split across your service lines and towns
- Strategic Content Assets: 8 a month, each held for the firm sign-off
- The firm website: our team designs it, hosts it and edits it whenever a page needs changingLeft off the invoice
- Updates, hosting and site upkeep belong to us, not to you
Platinum
$3,495/month
Our biggest monthly page count, meant for a firm with several offices, partners or service lines under one name.
- Landing pages: 100 a month, split across your service lines and towns
- Strategic Content Assets: 12 a month, each held for the firm sign-off
- The firm website: our team designs it, hosts it and edits it whenever a page needs changingLeft off the invoice
- Updates, hosting and site upkeep belong to us, not to you
- Room to add new offices, service lines and towns as the firm and its map grow
Plans are entered month by month. Tell us before the month is closed and the next entry never gets made.
Partner questions about accountant SEO
Does a partner read a page before it goes up?
Will any page explain tax rules or filings?
Can the firm choose which lines of work get pages?
What happens when the firm wants to stop?
Do you touch anything from a client file?
Put the first page on the desk
Write a few lines about the firm and say how to reach you. If you would rather talk, choose a weekday slot and the CEO rings at that time.
Which lines of work get the first pages?
Name the kinds of work the firm wants more of, the towns its clients come from and the referral partners who send people over. Leave out every client name and every figure from any return or statement.
Ready to post the first entry?
Book a call with the CEO by choosing a weekday and a time of day, or tell us which work the firm wants more of. Please keep client names and figures out of the note.
The pencil and its double rule are drawn for show. They forecast nothing.