Accountant SEO guides for CPA firms and bookkeepers
These Accountant SEO guides run through the firm's marketing in the order a partner might raise it: where the firm shows on Maps, what its reviews say, what the website says and which ad platform to open.
What each topic page contains
Every one of the Accountant SEO guides names the work, marks the points where a partner decides, lists what the firm brings to the table and answers a handful of questions. Tax advice and accounting advice stay out of all of them, as does any claim about what a firm's own work does for a client.
To see how the pieces fit before reading any one of them, open the accountant marketing page. The search work and the ad work are also described as services under services.
The topics, one page each
Marketing
How search results, Maps, ads, the firm website and reviews fit together as a single marketing plan for an accounting firm.
Keywords
The real searches behind accounting work, sorted into ledger bands, with the career and film searches to write off before any ad runs.
Local SEO
How a Maps listing, service-area wording and a page for each town are built for an accounting firm.
AI Search
How firm-approved text about services and towns is written so AI assistants can read it and quote it as written.
Content
Monthly Strategic Content Assets that describe the firm's services, towns and first contact, held for partner approval.
Reviews
Inviting clients to review the firm in public, with replies held for the owner and client details kept out.
Lead Generation
Calls and forms from search and ads, logged against the page or ad that produced them.
Link Building
How we ask chambers, associations, referral partners and local directories to point at an accounting firm site, with every message approved by the owner first.
Website Design
A firm website with one page for each line of work and a contact page, built and, on Gold and Platinum, hosted and edited by us.
Google Ads
Google Ads campaigns for each of an accounting firm's lines of work, run from an account the firm owns, with calls and forms counted for each campaign.
Bing Ads
A separate Microsoft Advertising account for the same lines of work, run alongside other ad platforms.
Meta Ads
Meta Ads (Facebook and Instagram) for accounting firms: ad text the owner approves, local audiences and calls and forms tallied for each ad.
Asked about these pages
Do these pages touch on tax topics?
No. Marketing is the whole subject of the Accountant SEO guides. Rules, filings and bookkeeping method are not ours to write about.
Are plan figures repeated page after page?
No. They are printed on the pricing page, and a few topic pages close with the plan cards that fit their subject.
Where should a firm new to marketing begin?
With whichever page matches the partners' first question. Doubts about Maps point to local SEO, and thoughts of advertising point to the paid ads page.
Can a topic become monthly work for the firm?
Yes, as part of a search plan or an ad plan. Name the topic on the contact page.
A topic that suits the firm?
Name the page in the message box and say which lines of work it relates to. A call slot is yours to add if you want the CEO to ring.
Which lines of work get the first pages?
Name the kinds of work the firm wants more of, the towns its clients come from and the referral partners who send people over. Leave out every client name and every figure from any return or statement.
Ready to post the first entry?
Book a call with the CEO by choosing a weekday and a time of day, or tell us which work the firm wants more of. Please keep client names and figures out of the note.
The pencil and its double rule are drawn for show. They forecast nothing.