Website design for accounting firms, built one page per line of work
Website design for an accounting firm starts with a plain question: what does the firm take on, and in which towns? We build a site with a page for each line of work (tax preparation, bookkeeping, payroll, business advisory, startup and entity work) and a contact page, with nothing on it that the owner has not read.
On the Gold and Platinum plans our team designs, hosts and edits the site. Silver leaves the current website where it is and writes pages around it.
The firm's own pages
A site laid out like a ledger, one line of work to a page
A visitor who lands on a page should find out two things: what the firm does, and whether it works in their town. A single page that tries to say everything leaves both unclear, so our website design gives each line of work its own page, and each town the firm serves can get one as well. Those pages are the same ones the Maps work points toward.
Wording is the owner's. We draft a page, the partner reads it, and any sentence the owner will not stand behind comes out before the page posts. Rules on how an accounting firm may describe itself, including fees, designations and advertising, are the owner's to read, and we write to whatever the owner tells us to include or leave off.
Client names, figures, tax IDs and return details appear on no page, and the contact page does not ask for them. Short, plain pages are also what an AI assistant can read and quote, and the pieces we write under content marketing slot into the same site.
What a firm site is made of
- Service pages
One page for each line of work
Tax preparation, bookkeeping, payroll, business advisory and startup and entity work each get a page of their own, written in the firm's words.
- Towns
Pages named for the firm's towns
Where the firm takes clients from more than one place, a page can name the town and say which lines of work are offered there.
- Contact page
A contact page that asks for little
It asks who is writing, how to reach them and what they want help with. The firm decides who at the front desk reads it, and client figures stay out.
- Hosting
Hosting and edits on Gold and Platinum
On those two plans the hosting is ours, and so is every edit. If a partner leaves or an office moves, we post the change. Silver keeps the current site on the firm's own host.
What each part of the site carries, and who reads it first
| Site section | What it carries | Read before it posts |
|---|---|---|
| Home page | The lines of work and the towns served, in the firm's words | The partner who owns the description |
| Tax preparation page | The firm's own statement of the work it takes on | The owner, sentence by sentence |
| Bookkeeping and payroll pages | What the firm offers and where it offers it | The owner, sentence by sentence |
| Business advisory and startup pages | The firm's description of each line, kept to what it does | The partner who leads that line |
| Contact page | Who to reach and how, as the owner supplies it | The front desk, who will answer it |
How website design for the firm gets built and posted
Gather the firm's own statement
The owner tells us which lines of work to show, which towns to name and what stays off the site.
Sketch the list of pages
We sketch the pages and lay each one out for a phone-sized screen first, then widen it for a desktop.
Write, read, strike
We write each page and the owner reads it. A line the owner will not stand behind is struck.
Post and revisit
The site goes live on a plan where we host it, or alongside the current site on Silver. Each month-end sheet lists the pages that changed.
What the owner brings to the first page list
- The lines of work the firm wants more of
- The towns and offices to name on the site
- Wording the firm must or must not use about itself, which the owner reads and supplies
- A logo or name style, if the firm has one
- Photographs of the office or the partners, if the firm wants any shown
- Who approves a change when a partner is away
- A reminder that no client names, figures or tax details go on any page
The list can grow. A new office or line of work is a new line in the page list.
Three beliefs about firm websites, set straight
Said at the partners meetingA firm site should look like every other firm site.
What the ledger showsA page earns its place by saying what the firm does and where. We lay each site out around the firm's own lines of work and towns instead of a stock arrangement.
Said at the partners meetingA website is never finished on the day it launches.
What the ledger showsA page that names an office that has moved is a line that no longer ties to its source. Gold and Platinum include edits, so the entry can change when the firm does.
Said at the partners meetingA bigger site is a better site.
What the ledger showsPages that repeat one another add lines no reader can tell apart. We write a page when the firm has something distinct to say about a line of work or a town.
Where the firm website sits in the search plans
Carried by all three tiers
- The site is reviewed for sluggish pages, empty titles and broken links, and we make the repairs
- The Google Business Profile gets a clean-up, and its service area shrinks to the towns where the firm really takes clients
- Duplicate listings merged, plus a quiet routine for asking clients to leave a review
- A brief fact sheet about services and towns, refreshed so AI assistants have something current to read
- Month end brings a single sheet that sets the pages we published against the calls and forms logged
Silver
$1,495/month
Silver leaves your current website alone, and we write the pages that sit around it.
- Landing pages: 25 a month, split across your service lines and towns
- Strategic Content Assets: 4 a month, each held for the firm sign-off
Gold
$2,495/month
Double the pages every month, and a firm website that we build and look after.
- Landing pages: 50 a month, split across your service lines and towns
- Strategic Content Assets: 8 a month, each held for the firm sign-off
- The firm website: our team designs it, hosts it and edits it whenever a page needs changingLeft off the invoice
- Updates, hosting and site upkeep belong to us, not to you
Platinum
$3,495/month
Our biggest monthly page count, meant for a firm with several offices, partners or service lines under one name.
- Landing pages: 100 a month, split across your service lines and towns
- Strategic Content Assets: 12 a month, each held for the firm sign-off
- The firm website: our team designs it, hosts it and edits it whenever a page needs changingLeft off the invoice
- Updates, hosting and site upkeep belong to us, not to you
- Room to add new offices, service lines and towns as the firm and its map grow
Plans are entered month by month. Tell us before the month is closed and the next entry never gets made.
Questions about the site itself
Can the current site stay as it is?
Who changes the wording after launch?
Will client names or figures appear on the site?
Where do the firm's advertising rules come in?
Does website design for a one-office firm need as many pages as a larger firm?
Send us the address of your current site
Send the address of the current site, the lines of work to show first and the towns to name, or leave a number and choose a time for the CEO to ring. Please keep client details out of what you send.
Which lines of work get the first pages?
Name the kinds of work the firm wants more of, the towns its clients come from and the referral partners who send people over. Leave out every client name and every figure from any return or statement.
Ready to post the first entry?
Book a call with the CEO by choosing a weekday and a time of day, or tell us which work the firm wants more of. Please keep client names and figures out of the note.
The pencil and its double rule are drawn for show. They forecast nothing.