About Accountant SEO
This agency sells marketing to accounting firms: accountants, CPA firms, tax preparers and bookkeepers. The work is search pages, Maps listings, website building and ad management, and nothing else.
A marketing desk that keeps to marketing
Accounting work itself is outside this agency's reach. We write nothing about tax rules, filings or bookkeeping method, and we say nothing about what any firm's work achieves for a client. What we write is what a firm offers, which towns it serves and how a visitor reaches the front desk.
Every page, listing and ad is handled the way a clerk handles an entry: posted once, ticked against a source, and left until the next close. The source is the owner's own description of the firm. If something cannot be tied to that, it does not go in.
Four limits on what we write
- Wording
Statements come from the owner
The partners tell us what the firm offers. We shape it into pages and ads, and a partner approves each one.
- Client details
No client data in any entry
Client names, figures, tax IDs and account numbers never go into a form, an ad, a review reply or a tracking tag.
- Outcomes
No results on the page
Our copy describes services, towns and ways to get in touch. It never describes what the firm achieves for a client.
- Rules
Advertising rules stay with the owner
The partners read the advertising rules for their own work and the platform rules for financial-services ads.
How the work gets counted
We count the calls and forms that arrive and call each one a lead. A lead is a tally mark: it says nothing about whether anyone becomes a client. Each is logged against the page or ad that produced it, and the month-end sheet sets the work posted beside what came in.
You can follow the details through the lead generation page, the local SEO page and the review management page. The pace is the owner's: we follow the firm's calendar, never the other way round.
What the firm gets from the first month
- A landing page for each line of work the partners choose
- A Google Business Profile brought into line with the website
- Pages for the towns the firm says it serves
- Strategic Content Assets held for the firm's approval before they appear
- Ads on the platforms the owner selects, from an account the firm owns
- A month-end sheet of pages posted, calls logged and forms received
Plain answers about the agency
Does the agency do any accounting work?
No. We sell marketing and nothing else. Anything about what an accounting engagement involves is for the firm to say.
Can the agency write about tax rules for the website?
No. Pages describe the firm and its lines of work. They give no tax advice and no accounting advice, even general.
Who is the CEO?
Ross Cohen. A visitor can choose a weekday and a half hour on the contact page, and he rings at that time.
Where is the pricing?
On the pricing page, with every figure printed beside the work it covers.
Start with a note about the firm
Describe the lines of work and the towns in the message box, or choose a call slot, and Ross Cohen takes it from there.
Which lines of work get the first pages?
Name the kinds of work the firm wants more of, the towns its clients come from and the referral partners who send people over. Leave out every client name and every figure from any return or statement.
Ready to post the first entry?
Book a call with the CEO by choosing a weekday and a time of day, or tell us which work the firm wants more of. Please keep client names and figures out of the note.
The pencil and its double rule are drawn for show. They forecast nothing.